The Municipality of Pieria has an inevitably rich cultural and historical heritage. The cultural uniqueness of the area is featured by the cultural and religious events that the visitors have the chance to attend throughout the year.

The Olympus Festival has been a cultural landmark in the area for more than 50 years featuring a wide variety of activities. The Festival hosts a variety of performances: ancient drama, contemporary Greek and foreign theatre, classic and modern ballet, musical and theatrical performances, art events, scientific talks, music concerts, renowned theatrical groups and artists popular in Greece and worldwide. The events take place in areas of great historical and archaeological interest such as the Ancient Theatre of Dion, the Platamon Castle and the Byzantine Temple of Holy Mary in Kontariotissa.

The cultural events of Pieria are enriched by the unique local religious and cultural celebrations organized throughout the year by cultural associations in the area. These events pass down the local cultural heritage to the younger generation. The modern cultural identity of Pieria is featured by the local bodies, the local art groups, art houses, music schools and theatre workshops with the events that they organize.

Also, Pieria hosts significant sports events with high participation from local and foreign athletes.